GAINESVILLE, Fla. – The Florida High School Athletic Association (FHSAA) today announced the launch of FHSAA All-Access presented by Fresh From Florida, a new mobile app designed to bring Florida high school athletics closer to fans, families, student-athletes and school communities across the state.
Developed in partnership with FanThreeSixty, FHSAA All-Access creates a centralized digital destination for fans to follow FHSAA athletics throughout the school year and State Championship season.
The new app will provide users with convenient access to FHSAA content and information directly from their mobile devices, creating a more connected experience for those following high school sports throughout Florida.
“FHSAA All-Access gives us another meaningful way to connect with the students, families, schools and fans who make high school athletics in Florida so special,” said FHSAA Executive Director Craig Damon. “Our goal is to continue improving how we serve our membership and engage our communities, and this app gives fans a direct connection to FHSAA athletics wherever they are.”
FRESH FROM FLORIDA CONNECTS WITH FHSAA FAMILIES
The launch is presented by Fresh From Florida, expanding its connection with high school students and families throughout the Sunshine State.
Administered by the Florida Department of Agriculture and Consumer Services, Fresh From Florida promotes Florida-grown agricultural products while supporting the farmers, ranchers and fishers who help feed communities across the state.
Through its presenting partnership with FHSAA All-Access, Fresh From Florida will have a year-round presence within a platform built to connect with Florida families around one of the state’s strongest community traditions — high school athletics.
“Fresh From Florida is a natural partner for this launch because both of our organizations are deeply connected to communities throughout the state,” said Damon. “We’re excited to provide a platform that can celebrate Florida high school athletics while also creating meaningful connections between our fans and partners.”
A NEW DIGITAL HOME FOR FHSAA ATHLETICS
FHSAA partnered with FanThreeSixty to develop the new mobile experience. FanThreeSixty provides technology and fan engagement solutions for sports and entertainment organizations across North America, helping properties better understand, engage and communicate with their audiences.
The FHSAA All-Access app will allow the Association to create a more direct connection with its statewide audience while delivering timely content and information throughout the year.
Fans can use FHSAA All-Access to stay connected with Florida high school athletics, including:
"High school athletics are deeply rooted in community, tradition, and family, and Florida has one of the most passionate high school sports environments in the country,” said Greg Moore, Chief Revenue Officer. “FanThreeSixty is thrilled to partner with FHSAA to launch FHSAA All-Access. Mobile technology is the primary connection point for modern sports fans, and this new platform will allow the FHSAA to deliver a seamless, personalized experience that keeps families, alumni, and communities connected to their favorite student-athletes all season long."
FHSAA All-Access presented by Fresh From Florida is available now.
Fans can download the app by searching “FHSAA All-Access” in the Apple App Store or Google Play Store.
Apple App Store: https://apps.apple.com/us/app/fhsaa-all-access/id6798416609
Google Play: https://play.google.com/store/apps/details?id=com.sportinginnovations.fhsaa&hl=en_US
ABOUT THE FLORIDA HIGH SCHOOL ATHLETIC ASSOCIATION
The Florida High School Athletic Association (FHSAA) is a nonprofit, voluntary organization committed to providing opportunities for Florida students to participate in interscholastic athletics as an integral part of their educational experience. For more than a century, the FHSAA and its member schools have worked together to promote sportsmanship, fair play, leadership and citizenship through high school athletics. The Association oversees championship competition across 32 sports throughout the state of Florida. For more information, visit FHSAA.com.
ABOUT FANTHREESIXTY
FanThreeSixty provides an all-in-one fan engagement platform designed for the sports and entertainment industries. Its technology helps organizations better understand their audiences, create more personalized engagement and connect digital experiences through solutions including mobile apps, fan data, email, texting and sales tools. FanThreeSixty works with sports and entertainment organizations nationwide to build stronger, more connected relationships with their fans. For more information, visit FanThreeSixty.com.
ABOUT FRESH FROM FLORIDA
Fresh From Florida is a program administered by the Florida Department of Agriculture and Consumer Services that promotes Florida agriculture and helps connect consumers with products grown and produced throughout the state. The widely recognized Fresh From Florida brand supports Florida farmers, ranchers and fishers while encouraging consumers to choose Florida-grown products.