GAINESVILLE, Fla. – The Florida High School Athletic Association (FHSAA) is proud to announce a dynamic new partnership with Nike, the global leader in sport performance, culture, and innovation — designed to elevate the FHSAA Championship experience and create a positive, lasting impact for student-athletes across the Sunshine State.

As the Official Athletic Apparel Partner of the FHSAA, Nike will bring its signature energy and innovation to Florida’s most iconic high school sport moments, with prominent branding and activation opportunities at all FHSAA Championship events. This partnership will help connect all the athletes, families, and fans who embody the heart of high school sports.

As a champion of women and girls in sport, Nike will also become the Presenting Sponsor of the Nike MVP Award at Girls Flag Football, recognizing top-performing female athletes who lead with both skill and spirit, and the Presenting Sponsor of National Girls & Women in Sports Day, further amplifying the brand’s long-standing commitment to inspire and empower female athletes to achieve their full potential in the game and in life.

“This partnership represents more than logos on jerseys — it’s about legacy,” said FHSAA Executive Director Craig Damon. “Nike’s dedication to innovation and athlete empowerment aligns perfectly with our mission to elevate the high school sports experience in Florida. Together, we’re building environments that inspire student-athletes to dream bigger, play harder, and lead stronger.”

From game-winning moments to championship celebrations, Nike and the FHSAA are united in their vision: to celebrate excellence, champion inclusion, and empower every student-athlete to chase their greatness — on the field, in the classroom and beyond.


About the FHSAA
For over a century, the Florida High School Athletic Association (FHSAA) has served as the governing body for interscholastic athletics in the state of Florida. The FHSAA sanctions and oversees competition in more than 30 sports, providing over 850 member schools and over 800,000 student-athletes the opportunity to compete at the highest level. With a mission to promote education, leadership, sportsmanship, and fair play, the FHSAA ensures that high school athletics enrich the lives of students while uniting communities across the state. Learn more at www.fhsaa.com.