GAINESVILLE, Fla- A new era of hydration is coming to Florida high school sports. The Florida High School Athletic Association (FHSAA) is proud to welcome
A-GAME Ultimate Hydration Beverage as the Official Hydration Partner, giving the Florida-founded challenger brand a statewide platform to make its mark with student-athletes, coaches, families and school communities across the Sunshine State.
A-GAME enters the partnership ready to redefine what a hydration partnership can look like across Florida high school athletics – combining statewide visibility, championship presence and authentic engagement with the communities that drive high school sports.
Founded in Central Florida, A-GAME was built with athletes and Florida’s demanding climate in mind. Its hydration beverages are made with sea salt for electrolytes, eight essential vitamins, natural sweeteners including honey, and no artificial dyes or artificial sweeteners.
“There is real energy behind bringing a Florida-born brand into this space, especially one that is hungry to compete and grow alongside our schools,” said FHSAA Executive Director Craig Damon. “A-GAME has an opportunity to make this category its own and build a meaningful connection with student-athletes, coaches and families throughout the state. We are excited to see what we can create together.”
A-GAME was co-founded by two-time World Series champion and Florida High School Sports Hall of Famer, Johnny Damon, and was initially developed in Central Florida with a focus on providing a clean, great-tasting hydration option for athletes. As the brand continues to expand, the FHSAA partnership gives A-GAME a direct connection to one of the most passionate and influential high school sports communities in the country.
“Florida is where A-GAME started, so this partnership means a lot to us,” said A-GAME co-founder, Johnny Damon. “We built A-GAME with athletes in mind, and having the opportunity to support student-athletes across our home state is something we’re incredibly proud of. We’re excited to bring A-GAME to the FHSAA community and show the next generation of athletes what we’re all about.”
A-GAME partnership activations and event integrations will roll out throughout the 2026-27 school year, creating new opportunities for the brand to engage with the FHSAA community statewide.
About A-GAME Ultimate Hydration Beverage
A-GAME Beverages, Inc. is a Florida-founded hydration company focused on providing clean, functional hydration for athletes and active lifestyles. A-GAME beverages are made with sea salt for electrolytes, eight essential vitamins and natural sweeteners including honey, with no artificial dyes or artificial sweeteners. The company is based in Clermont, Florida. Learn more at drinkagame.com.
About the FHSAA
The Florida High School Athletic Association supervises and regulates interscholastic athletic programs for high school students at member public, private and charter schools. The organization also recognizes and honors academic achievement among student-athletes at over 850 middle, junior and senior high schools statewide. Headquartered in Gainesville, it is the official governing body for interscholastic athletics in Florida.